“Coachella is definitely the largest popular music festival in the United States. Now, “the U.S. A few EDM events draw large crowds, but in terms of total attendance, Coachella is the biggest in the U.S. has emerged as one of the strongest festival markets in the world,” Brooks said. and Canada,” said Dave Brooks, founder of concert trade magazine Amplify and a correspondent at Billboard.Although festivals such as Glastonbury have long been larger than Coachella, Brooks said it took a decade for the country’s concert promoters to develop a festival scene and create annual events that draw tens of thousands of people.
Every April, the Coachella Valley Music and Arts Festival makes the Empire Polo Club in Indio ground zero for the latest in fashion, music and celebrity snapshots flooding social media.But for 2017, the tastemaking event is even bigger – from expanding the festival grounds to booking top-selling artists like pop icon Lady Gaga on Saturday night and closing night headliner Kendrick Lamar. And they’ll do it all again next weekend for the encore performance of the event.The festival, produced by GoldenVoice, added a seventh stage for its 19th year and expanded its lush grounds after the City of Indio approved a plan in 2016 that would up the physical space of the festival to 642 acres from 601 and the capacity up to 125,000.
The three-day festival has never looked more polished. Three of the other stages have been pushed back and nearly abut Monroe Avenue, with a palm tree-lined cement walkway separating the stages from the Coachella Stage. Dirt paths have been replaced with boardwalks and brick flooring.On the south end of the festival, the gates to the Blue Path entrance have been pushed back to make room for the addition of a whole new performance area known as the Sonora Tent, which features Latino and alt-rock bands.
But inside the gates, even the festival grounds are more expansive for roaming. Coachella was the second-highest grossing festival in 2016, only behind Desert Trip, the classic rock festival with The Rolling Stones, Paul McCartney and more that Goldenvoice held in Indio last fall.Most of the growth on the polo grounds increases parking for general admission as well as the spaces for car camping. It’s also one of the most lucrative. In 2016, the two weekends sold 198,000 tickets, generating a $94 million gross, according to figures from concert industry magazine Pollstar.